Clipper wraps up new e-fulfilment contract

Specialist retail logistics provider, Clipper, has announced a new e-fulfilment contract with online boutique fashion outlet, Atterley Road. The tailored solution developed by Clipper will allow the etailer to offer their customers a range of delivery options. Clipper will also manage the bespoke hand packaging of orders to further reinforce the premium nature of the ‘Atterley Road’ brand.

The ‘online home of beautiful clothes’ has marketed itself as a new destination for premium womanswear brands, such as Whistles, Hobbs and Jigsaw. The site is set up to cater for fashionably forward consumers and aims to deliver the perfect capsule wardrobe for the contemporary woman, recreating the experience of their favourite shopping street online. The well-known names on offer are supplemented by high quality independent designer wear from around the world, marking a fresh concept in UK online retail.

Edward David, CEO, from Atterley Road, explained why they chose Clipper: “We were attracted by the fact that Clipper is the market leader in retail and fashion e-fulfilment – they’re genuine experts in this field. This is important to us, as attention to detail in the fulfilment process and timely delivery for a premium brand such as ours needs to be perfect.”

Sean Fahey, Solutions Director, Clipper said: “Atterley Road is a premium brand, whose customers expect something extra. Our position as e-fulfilment leaders along with our added value services are the perfect compliment, to ensure those expectations are consistently achieved. We are able to bespoke package each order beautifully, re-enforcing the brand quality.”