Clipper swings into action for american golf

Clipper has been appointed to provide online fulfilment solutions for leading leisure retailer, american golf, following a competitive tender process. The UK and Europe wide contract came into effect in mid-October, following a number of months of planning.

Clipper will fulfil all online sales for the company across both the and platforms, which is aimed at supporting the leading retailer’s online growth strategy. The contract will be operated through a shared use facility at Worsley, taking advantage of the flexible ‘Clipper Way’ and delivering immediate benefits for the client.

american golf has consolidated its position as the leading retailer of golfing equipment in Europe. The company operates via a network of 95 stores across the UK, with additional store openings planned. They also have a substantial online operation, which was bolstered by its acquisition of in 2010.

Neil Mahon, Head of Distribution at american golf said: “Clipper are respected and renowned throughout the logistics industry as a professional and flexible business and have truly demonstrated these qualities throughout the migration process. Our brands have major growth plans to 2015 and beyond and we are delighted to have chosen Clipper as our online logistics partner.”

Clipper’s Head of Business Implementation, David Frost, said: “We’ll bring our extensive expertise in online fulfilment to this contract. We’re very much looking forward to working with american golf to support their ambitious growth plans. As with all our customers, our aim is to achieve operation excellence for this contract.”

Sales during the transitional period were monitored closely to ensure service levels were maintained and the customer experience remained consistent. Based on the Clipper ethos of ‘agility matched by ability’ the two parties worked together to achieve a seamless transition to the new site.

Derek Hunt – Clipper’s operations Director said: “This deal proves once again that we are the provider of choice for companies with substantial online plans. This is a significant contract where we relish the opportunity to work with a top name in leisure retail. We look forward to building our relationship with american golf going forward.”