Logistics Evolved’ message unites fleet
Leading retail logistics specialists Clipper Group has announced the re-livery of its fleet in a move that has united the business under one consistent identity.
Clipper’s nationwide fleet of 600 vehicles will shortly be in a mix of customer specific & Clipper liveries that reflect the new corporate visual identity. The two Clipper livery designs are Clipper’s sail image with its ‘Logistics Evolved’ message and Clipper’s animal creative, which articulates its agility and ability proposition across rigid and curtain-sided trailers. All vehicles use Clipper’s white and green brand colours.
The ‘Logistics Evolved’ message was the result of a process that began 18 months ago when Clipper decided to invest in a 360-degree audit of the organisation, which included client, internal and supplier/partner research, a business planning review, competitor profiling and a market dynamics review. The outcome of the research guided Clipper’s brand development programme and informed its ‘agility matched by ability’ positioning, which embodies the company values as well as giving direction for the future of the business.
Managing director Tony Mannix comments: “Our new livery is striking, visually engaging, modern and appropriate for the retail sector in which we operate.
The completion of this process marks a significant milestone in our business journey and is the final piece of the re-branding programme. We have made a significant investment in the future development of our business and our united brand acts as a guiding light that ensures that, as we continue to grow, we retain all of the qualities that our customers tell us make us so different from the competition.”
Clipper is enjoying sustained growth, driven predominantly by its expertise in e-fulfilment. Since 2007, this has grown to account for 10% of Clipper’s turnover and is projected to grow to 20% by 2011. Clipper’s group turnover has boomed from £5m in 2000 to £200m, and the business forecasts handling over 400 million clothing garments this year for a wide range of retailers.