Amara Partners With Clipper Logistics To Facilitate Growth

Clipper Logistics is pleased to announce a new partnership agreement with Amara, the luxury homewares and accessories e-tailer. Clipper has been at the forefront of retail and high-value logistics for more than twenty-five years and will provide Amara with bespoke e-fulfillment services.

Amara, the luxury homewares and accessories e-tailer, was founded in 2005 and now boasts over 350 aspirational brands. Amara is the UK’s largest online retailer of Missoni Home as well as holding many aspirational collections from brands such as  Roberto Cavalli, Ralph Lauren Home, and Versace. Amara launched their own label collection, A by Amara, in 2016, which has since become its top-selling brand.

Clipper began relief operations to support the Amara business in August 2019 to ensure continuity during a period of change. The new operation is now live and is located at one of the Clipper flagship sites in Northampton. To accommodate the operation an additional 140ksqft of operational space was constructed along with the necessary recruitment to support the activity.

Steve Parkin, Executive Chairman at Clipper Logistics says: “We are delighted to be working with Amara, and by working in partnership the team has created a more comprehensive solution to meet the needs of the business – with a focus on customer care, speed of fulfillment and efficiency. We are looking forward to supporting Amara’s growth and further demonstrating our agility matched by ability ethos – whilst continuing to deliver strong service levels.”

Andrew Hood, CEO at Amara says: “We are delighted to be working with Clipper and as we intend to grow our product SKUs by 40% over the year to January 2020 we needed a partner who could help us realise this ambition – Clipper have clearly demonstrated that they can help us to deliver our plan.”