Clipper Logistics Group

Yorkshire-based Clipper Logistics Group, the leading provider of retail and high-value logistics, has announced the successful implementation of its e-retail solution for the ASDA/George Direct online business.

Clipper and ASDA have worked together to develop a 24/7 service that will process and distribute orders from the ASDA/George Direct sites and deliver goods to customers nationwide.

Based at Clipper's Ollerton site, the project demanded a complex warehouse system installing, including several different conveyors for cartons and garments and the installation of a double tier mezzanine level to house stock. A new warehouse team was recruited and trained, and Clipper's warehouse management system was integrated with ASDA's IT systems to support the customer order process. The project was delivered within 16 weeks.

Ian Stansfield, Distribution Director, ASDA, commented: "Clipper has certainly delivered agility matched by ability. Working within very short and demanding timescales, the team has provided ASDA with robust solutions for some of our supply chain challenges, and have delivered a high quality and efficient solution for our web based businesses in both ASDA and George. Clipper offers a true supply chain partnership approach and one that we greatly value".

Sean Fahey, Director, Clipper Logistics added: "We are very proud of our partnership with ASDA/George. The Clipper team has taken a complex issue and worked in very tight timeframes, in a true team approach with the customer, to deliver a high quality working solution. As a retail focussed logistics player, we have the knowledge and skills to help retailers optimise their web fulfilment solutions."